White Gold Bracelets

Yes, white gold is real gold. It is made by mixing pure gold with pale metals such as palladium, silver or nickel. The gold content of a piece of jewellery is indicated by its fineness: 585 fineness white gold contains 58.5% pure gold, which corresponds to 14 carat gold. The bright white shine is usually achieved by plating the piece with rhodium.

The main disadvantage of white gold is that its bright, silvery-white colour often comes from rhodium plating. Over time this wears off, which may reveal the metal’s warmer, slightly yellowish tone. To restore the colour and shine of the piece, it is recommended to visit a jeweller periodically for re-plating with rhodium. Depending on how often the piece is worn, this may be needed every 1–3 years.

Some white gold alloys contain nickel, which can cause irritation or an allergic reaction in people with sensitive skin. In this case, it is worth choosing a nickel-free alloy. White gold can also scratch and wear over time, especially if the bracelet is worn every day.

The price of a 14 carat, or 585 fineness, white gold bracelet depends on its weight, design, complexity of manufacture and any gemstones set in it. A thin bracelet with a single small diamond may cost a few hundred euros, while “Tennis” bracelets set with diamonds or coloured gemstones can cost several thousand euros. Prices for the models in this collection start from approximately 599 Eur, with more luxurious bracelets reaching 5 999 Eur before discounts are applied.

When assessing the price, it is important to consider not only the gold fineness, but also the total carat weight and quality of the diamonds or other gemstones, the setting, and the warranty and certificates that come with the piece.

There is no universally better choice. Platinum is naturally white, denser and heavier. It does not lose its colour over time, and a soft matte patina forms on its surface. High-fineness platinum is also well suited to sensitive skin, but platinum jewellery usually costs more.

White gold is lighter, generally more affordable and has a bright, mirror-like shine. However, the rhodium plating may need to be renewed periodically. For everyday jewellery, where a lower price and lightness matter, white gold is often the choice. If you want a naturally white, heavier metal that needs less colour maintenance, platinum may be more suitable.

Particularly popular at the moment are elegant diamond “Tennis” bracelets, minimalist chains with one or several diamonds, and rigid gold bangles. Colourful accents are also in fashion, so models with sapphires, emeralds and other gemstones stand out.

Stacking several bracelets on one wrist remains on trend. Chains of different thicknesses, bangles and diamond-set designs can be layered together. Combinations of different gold colours, such as white and rose gold jewellery, also look modern.