Necklaces

Right now the trend is for necklaces that express individuality. Several chains of different lengths worn together are in fashion, along with diamond pendants, initials, zodiac signs, crosses and hearts. White, yellow and rose gold are also being mixed. For a more subtle look, choose a single minimalist diamond pendant, while a chunkier collier suits a statement combination.

In 2026 both bold, sculptural necklaces and longer pendants will be on trend. Chunkier chains will be layered, mixing different lengths, thicknesses and gold colours. Initial, number, zodiac, cross and other symbol pendants will add individuality. For lovers of the classics, diamonds, pearls and coloured gemstones will remain relevant, easily worn both every day and for special occasions.

Gen Z mostly chooses expressive jewellery that tells a personal story, without following strict styling rules. It is popular to wear white, yellow and rose gold pieces together, layer chains, and choose initial, number or zodiac pendants. For the ears, studs, hoops, ear piercings and earrings of different designs are combined. Versatile, high-quality pieces suitable for everyday wear are also valued.

The 2:1:1 rule helps maintain visual balance and avoid overloading your look. Two pieces are worn in one place, for example two rings or a watch with a bracelet. One piece is chosen for the other hand, and one more becomes the main focal point near the face or neck. This could be a diamond pendant or bolder earrings. This rule makes it easy to layer jewellery and helps avoid several competing focal points.

There is no single best brand, as the choice depends on the design, materials and budget you want. It is worth paying attention to the gold fineness, the quality of the diamonds or gemstones, certificates, the warranty and the option to return or exchange the piece. Delicate pendants from the “Love”, “Celebrate” or “Blossom” collections suit everyday wear, while if you are looking for a bolder piece, you can choose a “Melody” collier or other distinctive designs.